Digital transformation of retail: How ESL solutions are changing the shopping experience

SELMET d.o.o. has successfully implemented a pilot project of Electronic Shelf Labels (ESL) at a selected INA Group location. This step brings faster price management, price accuracy on the shelf and at the checkout, and measurable operational efficiency.

Project: INA Group • Industries: Energy, Convenience Retail

What are ESL solutions?

Electronic Shelf Labels (ESL) are digital price tags that replace traditional paper labels on shelves. Prices and product data are updated centrally, in real time, without manual printing and replacement.

• Faster and simpler price management – updates in just a few clicks.

• Fewer errors – full alignment of shelf and checkout prices.

• Resource savings – less paper, less waste, more sustainable operations.

Before and after implementation

Shelf with paper price labels before ESL implementation
Before implementation: traditional paper labels requiring manual updates.

Shelf with digital ESL labels after implementation
After implementation: digital ESL tags with centralized, instant price updates.

The difference is clear – moving from a manual, slow, and error-prone process to a modern, automated, and accurate price management system.

Why invest in digital pricing?

• Operational efficiency – fewer hours spent on price changes, more time for customers.

• Customer experience – accurate, clear, and reliable pricing.

• Agile pricing – rapid response to market changes and promotions.

• Sustainability – reduced paper use and logistics waste.

• Data foundation – basis for advanced analytics and Smart Retail.

SELMET d.o.o. – your partner in digital transformation

We are proud of our cooperation with INA Group and look forward to further expanding advanced solutions in the energy and retail sectors.

If you would like to learn more about ESL solutions and how they can improve your business, get in touch with us – we will be happy to share best practices and implementation insights.

👉 Do you have a question or would you like a demo of the solution? Contact us.